The program premiered on September 4, 1972, on CBS. Contestants are selected from the studio audience: the announcer calls their name, invoking them to 'Come on down!', the show's famous catchphrase. A 1972 revival by Bob Stewart, Mark Goodson, and Bill Todman of their 1956–1965 show of the same name, the new version added many distinctive gameplay elements.
The Price Is Right is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes.
